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NWF Green Hour

Commentary on what parents should know about and can do to counteract common "nature deficit disorders" in our TV-watching, video game-playing children including encouraging a daily "Green Hour" of outside play and learning. A program of the National Wildlife Federation

Wednesday, January 04, 2006


Green Hours are Commercial-free Hours

Child psychologists would like to restrict TV advertising to kids.

All things in moderation. That is what we need to think of when we look at how much time kids spend indoors watching TV or on computers as compared to time playing outdoors in green, natural spaces. But the advertising industry is not at all moderate when it comes to kids. There is at least $12 billion in annual advertising aimed right at your child's eyeballs each year. In fact, the average child now sees 40,000 commericals a year. It has gotten so bad that the American Psychological Association recommends that advertsing to youngsters be restricted. That is because children, under eight years of age, cannot easily distinguish the truth from overstatements and falsehoods. That makes them uniquely susceptable to commercial persuasion.

The most predominant products advertised to children are sugared cereals, candy, sodas and snack foods. What children really need is time away from television and computer pop-up screens and to get outdoors in green spaces with fresh air and exercise. Read more!

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